How it works
What Sets ArtCap Apart from Other Art Advisories
At ArtCap, we are not like traditional galleries or so-called art advisories—and our website reflects that clearly. You won’t find a static list of artists or works available for immediate purchase. That’s because true investment doesn’t operate on convenience—it operates on supply and demand.
Think about it: if an art advisory or gallery always has artwork readily available, that means it holds inventory. And if there’s always supply, how can there be true scarcity? As an investor, you want pieces that are rare, under market value, and verifiable. That’s exactly what ArtCap delivers.
The Problem with Conventional Art Advisories
Many advisories are contracted to represent 10 or more artists, often with internal sales targets just to maintain pricing agreements. This setup means you’re likely buying from pre-owned stock, not investing in isolated, high-opportunity works. While some of these pieces might appreciate, if your primary goal is capital growth, buying off someone else’s inventory list is not the strategy.
The ArtCap Difference
At ArtCap, we use advanced AI-driven technology to identify and isolate investment-grade artworks in real time. For example, if we source a limited edition print, it won’t be one of 100—it will be a true 1 of 1, effectively making it as unique and desirable as an original.
We Look For:
High demand
• Proven rarity
• Under market pricing
• Strong auction results
• Independently verifiable pricing (via third-party sources)
We Avoid
• Multiples and mass editions
• Inventory or stock lists
• Overpriced or hyped pieces
• Any artwork that can’t be price-checked independently
A True Investment Model: Supply Meets Strategy
Adding Fine Art to your Investment Portfolio
Long gone are the days where fine art was only to be enjoyed and profited by the mega rich.
Here at ArtCap we create customised portfolios for clients to ensure that when the invest in fine art they are given tailor made advice to suit them.
We believe that whatever your financial situation there will always be a welcome place for art in an investment portfolio and here at ArtCap our experts work tirelessly to make sure that all of our clients are serviced in the exact way we would like to be serviced ourselves.
Be Vigilant of Fakes
It is no secret that art, along with many other industries that make a sizeable profit have experienced fakes in its history.
Han van Meegeren famously sold $60 million worth of fake Vermeers to everyone from Hermann Göring to the government of the Netherlands.
When investing into this asset class it is crucial that you can trust the company that you are working with. All pieces bought through ourselves will come with:
- Certificate of Authenticity (where available)
- Proof of purchase
When investing into art this is a specialist field, so where there are new online and retail galleries opening all the time, it is of high importance that you choose a company that specialise in this field.
To fall in line with our business strategy of making money when our clients sell, it is in our best interest to be conscientious in ensuring the authenticity of the work we offer.
Exit Strategy
At ArtCap we state in our contract details that we want first refusal if you find a buyer for a piece of art acquired through us simply because we may believe we can get a higher price for your piece over the short term.
ArtCap make a percentage on exit and only on profit generated. We are a performance related brokerage meaning the more our clients make the more we make.
We aim to keep the sale of a client’s art in house and sold privately meaning there are no hammer fees as charged at auction making it much more profitable for the investor.
Why we are worth our percentage of the profit on exit:
As a performance related brokerage that makes percentage on exit and only on the profits, it makes perfect business sense that we sell you out at the highest possible price to maximize our profit. This also means that we are obviously going to get you involved at the lowest possible price again to fall in line with our business strategy.
As a tangible asset fine art can be sold at auction, gallery, or privately giving the investor numerous exit avenues.